Why Building Your Own Email Server Will Hurt Your Deliverability

Introduction

While building your own email server may seem like a cost-effective solution, it can negatively impact your email deliverability. In this article, we explain the drawbacks of self-hosted email servers and their impact on deliverability.

1. Lack of Infrastructure and Resources

Running an email server requires significant infrastructure, resources, and technical expertise. Self-hosted servers often lack the necessary redundancy, scalability, and security measures that professional email service providers offer.

2. Reputation and Trust Issues

Self-hosted email servers have limited IP reputation and lack established relationships with internet service providers (ISPs). This can result in higher chances of your emails being marked as spam or blocked by recipient servers.

3. Deliverability Challenges and Blacklisting

Maintaining good deliverability rates can be challenging with a self-hosted email server. You may face issues with email bounces, delivery delays, and getting blacklisted by spam monitoring organizations, which further harms your email reputation.

4. Compliance and Security Risks

Self-hosted email servers may not comply with industry regulations like GDPR or HIPAA, increasing your legal and security risks. Professional email service providers ensure data privacy, encryption, and compliance with email standards.

5. Time and Cost Considerations

Managing and maintaining an email server requires ongoing time, effort, and financial investment. The costs of hardware, software licenses, security measures, and maintenance can quickly add up, making it less cost-effective in the long run.

Conclusion

While building your own email server may seem appealing, it can hurt your email deliverability and reputation. Consider using professional email service providers to ensure reliable delivery. To enhance your email deliverability, try our free email deliverability tool at https://www.getartra.com/improveReputationScore.