3 Lines to Never Use in a Cold Call

Introduction

When making cold calls, it's important to choose your words carefully to create a positive impression and build rapport with prospects. This article highlights three lines that you should never use in a cold call, as they can be off-putting and hinder your success.

1. "Is this a good time?"

Starting a cold call with this question immediately puts the prospect on the spot and gives them an opportunity to brush you off. Instead, assume that you're calling at a good time, confidently introduce yourself, and proceed with your pitch while being mindful of their response.

2. "I'm not trying to sell you anything."

Using this line undermines your credibility and comes across as disingenuous. Prospects are aware that your goal is to sell them something, so it's best to be transparent and focus on providing value and addressing their needs. Build trust by demonstrating how your product or service can solve their problems.

3. "Our product is the best in the market."

Making grandiose claims about your product without providing any substantiation can sound like empty boasting. Instead, focus on the specific benefits and unique value your product offers. Back up your statements with evidence, such as case studies or testimonials, to demonstrate credibility and build trust.

Conclusion

Avoiding these three lines in your cold calls can help you create a more positive and effective interaction with prospects. By using appropriate language, focusing on value, and building trust, you can increase your chances of success. To improve your email deliverability and get more responses from your outbound emails, try our free email deliverability tool at https://www.getartra.com/improveReputationScore.